What makes good cannabis marketing? For some of the pioneers in marijuana sales, it’s not always easy to find that one great marijuana-related idea that can drive your business forward. A few of the best ideas include building a community of like-minded people who enjoy cannabis. Building a social network around the plant may be the best way to really popularize a weed-marketing campaign.
One idea is to start a community blog. Community blogs are especially valuable for a weed business because many people who might not otherwise frequent the same cannabis websites tend to visit them when they need or want to be informed of current news – local events, new products, etc. And since we live in a world where social networks have become an essential part of our everyday communication, a community blog offers a unique opportunity to create lasting relationships with your readers.
Another idea would be to develop a membership site. In today’s day and age, there’s little reason to limit a potential client to members of a single organization. Why not take advantage of this growing trend and build a network of community based websites where all types of people can join? You could have your own strains, your own clubs, and even your own sections on discussion boards for all types of topics related to cannabis.
Do you have a website about gardening? Consider building a virtual garden, complete with informational articles and gardening tips for your readers and users. Your website could also offer recipes, gardening information, and even instructional videos for novices and experienced gardeners alike. As a final thought, if your product or service has to do with the use of marijuana, consider developing a section about how to use weed as a recreational substance – maybe through a guidebook or series of articles about different types of bud, such as which varieties are best when integrated into a marijuana lifestyle.
The biggest problem with trying to create a web presence for your new business lies in making the site relevant and useful to visitors. Don’t simply market your services or products as “weed” or “pot”. Make sure you put some thought into it – what is useful and factual, and what is entertaining and informative for the average reader? A good idea might be to search out niche blogs and forums about cannabis marketing – this will give you an idea of what potential customers are searching for online. This research can help guide you into creating content that is both useful and interesting, which will draw in customers.
Lastly, keep it simple. Keep the focus of your site as simple as possible. If you’re using graphics, keep them to a minimum – too many graphics and the visitor get distracting. Use plain text over images and photos to make sure your site is both readable and easy to navigate. Finally, get creative – but stay away from becoming a distraction or a nightmare with your marketing efforts. By following these basic principles, you’ll be well on your way to successful weed marketing.